Built for MSPs who want a new delivery line and recurring expansion revenue.
ICON deploys an intelligent entity that protects profit, captures growth, and learns from every cycle. We need certified MSPs to deliver it. You handle the relationship. We provide the platform, the training, and the tools.
ICON is an AI partner program built for MSPs who want new revenue streams beyond break-fix and monitoring. Partners deliver services-led AI that produces proven outcomes — not dashboards, not chatbots, not another tool to manage. ICON operates in the same category as Salesforce, ServiceNow, and Okta: an operational platform that requires certified partners, progressive authorization, and field-proven delivery capability.
The delivery model is three phases: Sell the outcome the client needs. Integrate into their operational systems. Prove the results with documented evidence. Each phase earns revenue. Each phase builds the client relationship.
Partners work across verticals where operations create value: a maritime company protecting schedule margins, a home health agency preventing compliance gaps, a manufacturer catching production drift before it costs real money. The AI adapts. Your expertise determines how fast it works.
Mid-market companies run on instinct, spreadsheets, and reactive firefighting. They can't afford the competitive intelligence, operations coordination, and strategic planning infrastructure that Fortune 500 companies take for granted.
ICON changes that. We deploy an intelligent entity that continuously monitors a business, detects threats and opportunities, and takes governed action — all within boundaries the business owner defines.
Your clients don't configure software. They don't manage dashboards. They gain an operating partner that protects what they've built and captures what they're missing.
The entity thinks across operational domains. It learns from every outcome. It hunts — defensively to protect revenue, offensively to capture growth — with the business owner in command of what it's allowed to do.
You connect it, set what it's allowed to do, and prove results. That's the delivery model.
It sees what's happening.
Cross-domain correlation in seconds. When one part of the business shifts, the entity already knows which customers, contracts, and competitors are affected — and what to do about it.
It gets better for this client over time.
Every cycle makes the entity smarter. It refines detection patterns and improves response accuracy based on real outcomes — not just data volume, but proven results the owner can see.
It helps resolve real situations under the client's rules.
Defensive hunts protect existing revenue. Offensive hunts capture new opportunities. Both operate within governance boundaries, with evidence of every closed-loop outcome.
The entity detects the resignation immediately. It cross-references the affected clients, identifies which visits are at risk for the weekend, checks which available caregivers match the required certifications and proximity, and routes a recommended reassignment to the scheduling coordinator — all before anyone makes a phone call.
The coordinator approves the recommendation. Clients are covered. No missed visits. No compliance gap. The entity logs the entire chain: what triggered it, what it recommended, what was approved, and the outcome. That's one closed-loop behavior, documented with evidence.
Multiply that across every operational domain a business cares about — retention, revenue protection, scheduling, compliance, competitive response — and you see what the entity actually does.
Mid-market businesses are ready for AI that actually works — not chatbots, not dashboards, not another SaaS tool. Partners who can deliver real outcomes will own the next decade of those relationships.
ICON activations are outcome-based engagements priced on the value of behaviors the entity delivers — not user counts or feature tiers. These are material revenue events.
Activation margin plus monthly commission plus expansion commission. One client relationship compounds well beyond the initial engagement — and you stop delivering after activation.
Every client has a documented path from starting footprint to full operational coverage. Every expansion is a new commission opportunity you own as Partner of Record.
You earn through delivery across three phases — then ongoing commission and expansion revenue. No post-activation ticketing. No 2am support calls.
Earned across phased payments as you deliver. Rate depends on certification level and deal complexity.
Passive revenue on ongoing platform billing. Starts when the client reaches Certified Active. No delivery effort from you.
When clients add new capabilities, you earn commission on the growth. You get first right on every expansion as Partner of Record.
Earn per qualifying demo and discovery session. These start from Day 1 of certification — earn while you learn.
Economics shown are examples and vary by tier, vertical, and scope. Ask for the current snapshot.
Three phases, each tied to a payment and a certification track. You can deliver one phase or all three. The deeper your certification, the more margin you earn.
You research the prospect's operations, deliver a vertical-specific demo that shows real outcomes they'd care about, and guide discovery to find which problems hurt most. If the fit is real, you produce a commitment document and the client's first payment.
You confirm the client's actual tech stack, connect the entity to their operational systems, define what it's allowed to perceive and how it's allowed to act, and test that the boundaries hold. This is the most technical phase — and where you earn the deepest margin.
The entity starts by watching and recommending. The owner approves or rejects each recommendation, which trains the system. Over several weeks, you ramp toward governed autonomy and assemble evidence proving real closed-loop outcomes — not "installed," but "working and provable."
Every ICON activation must pass a structured gate before it's considered active. The entity has to prove it can detect a real situation, respond within governance boundaries, and produce a measurable outcome.
This is what separates ICON from "we installed some AI." Partners who can assemble this proof own the client relationship permanently. It also makes expansion conversations effortless — the evidence from the first activation sells the next one.
Certified Active is the moment your POR is established, monthly billing begins, and expansion rights become yours.
A closed-loop behavior means: a real event was detected, the entity responded within its boundaries, the loop closed with a measurable outcome, and the whole chain is documented as evidence.
At least one documented closed-loop behavior per committed outcome. Real events — not test scenarios. Governance boundaries honored throughout. Evidence packet assembled and validated.
The full evidence framework, packet structure, and gate criteria are covered in Track 3 certification and the Partner Kit.
Get the Partner Kit →ICON certification works like the enterprise platforms it sits beside: Salesforce, ServiceNow, Okta. You earn authorization progressively — through training, supervised delivery, and documented client outcomes. Three tracks unlock three phases. Most partners complete all classroom training within 90 days, then build field credentials over quarters.
Full Phase 1 delivery. Activity incentives ($250/demo, $500/discovery). Partner Portal access.
Phase 2 delivery (supervised initially). Activation margin across first two payments. Engineering support through first integrations. This is the hardest track — and the deepest margin.
End-to-end delivery authorization after field-proven outcomes. Full margin across all three payments. Monthly commission. Expansion commission. Partner of Record — earned through documented Certified Active clients.
Enterprise and CSP authorization requires all three tracks plus wholesale economics training, $500K+ trailing revenue, 3+ Certified Active client deployments, and enterprise-grade insurance ($5M Cyber + $5M E&O + $5M Tech E&O). This is by design — ICON operates as a privileged system inside client operations, and the authorization path reflects that consequence class. Reviewed by invitation after field proof.
Ask about the Enterprise track →You don't choose a type — your certifications earn one. Start as Referral on Day 1. Advance as you certify.
| Partner Type | Certification | Delivers | Activation Margin | Monthly | Expansion | POR |
|---|---|---|---|---|---|---|
| Referral | None | Warm handoff | Referral fee | — | — | — |
| Sales | Track 1 | Phase 1 | Activity incentives | — | — | — |
| Delivery | Track 1 + 2 | Phase 1 + 2 | 12–25% * | ✓ | — | — |
| Full | All 3 tracks | All phases | 10–25% * | ✓ | ✓ | ✓ |
Margin rate depends on deal tier. Within any shared tier, Full Partners earn the same or more. The lower floor on Full exists only because Full Partners access higher-value tiers that Delivery Partners cannot.
| Deal Tier | Typical Deal Size | Delivery | Full |
|---|---|---|---|
| MVA-0 | $5K – $15K | 20–25% | 20–25% |
| MVA-1 | $15K – $35K | 15–20% | 18–22% |
| MVA-2 | $35K – $75K | 12–18% | 15–18% |
| MVA-3 | $75K – $150K | — | 10–15% |
| Enterprise | $150K+ | — | 12–15% |
Higher tiers mean higher total margin dollars, even at a lower rate. A Full Partner at MVA-3 earns $7.5K–$22.5K per activation — more per deal than any Delivery Partner tier.
Economics as of February 2026. Actual margins vary by scope and vertical.
Partners who deliver value, own. This is enforced in the platform, in the contracts, and in the commission structure.
Register before Discovery. 180-day protection. No internal team approaches your prospect.
At Certified Active, you own the relationship. 30-day first right on every expansion opportunity.
If an internal rep approaches a partner-registered deal, commission clawback applies. Enforced in CRM.
Your POR clients expand with you. First right, documented in contract, enforced in platform.
ICON operates as a privileged system. Every deployment follows the same access discipline — no exceptions.
The entity sees only what it needs to. Every permission is scoped to the minimum necessary for the outcomes the client asked for.
Every operator, every system connection — separate credentials. No shared accounts, no master passwords.
Every action, every decision, every data access is logged with full audit trail. The client can see what happened and why.
When healthcare or sensitive data is involved, HIPAA agreements are executed before integration begins. We can start without PHI and add scope later.
Detailed security documentation is available under NDA for qualified security reviewers. Industry-specific compliance requirements are covered in certification.
ICON partners carry real insurance because they do real work inside client operations. This isn't checkbox compliance — it's the same consequence-class discipline required by Salesforce SI partners, ServiceNow implementers, and Okta integration partners.
This signals to your clients — and their procurement teams — that ICON is not a lightweight integration. It's an operational platform with real governance.
ICON adapts to any vertical where operations create value. Your vertical knowledge determines how the entity is configured. The deeper your expertise, the faster the activation and the stronger the client outcome.
This is the quarter-by-quarter trajectory for a single Full Partner building from supervised deliveries through field-proven authorization. The ramp mirrors how enterprise ecosystems actually work — competence proven over quarters, not days.
Example Year 1 total: $69K–$92K in partner revenue. Plus activity incentives and quality bonuses.
You earn revenue from Day 1 through referrals and activity incentives. Full autonomous delivery authorization builds over months — through training, supervised work, and field-proven outcomes. This is how enterprise ecosystems work.
30-minute conversation. We assess fit. You assess the opportunity.
Lightweight agreement. Start earning referral fees immediately while you certify.
20 hours. Access Partner Portal. Build your first demo. Start registering deals. You're authorized to sell — earning while you build deeper capability.
Engineering team works alongside you on real clients. This is where competence is proven — not in an exam room. Build confidence and field credentials.
Complete Tracks 2 and 3. Accumulate Certified Active clients. Earn full autonomous delivery rights through documented outcomes — the same way Salesforce and ServiceNow partners do.
Pre-cert kit: talk track, demo outline, ramp plan.
The public site shows you the opportunity. The Partner Kit shows you exactly how to execute. Full playbook, demo scripts, vertical packs, certification details, and the tools you'll use every day.
Requires brief application
We're building a network of certified partners who can deliver real AI outcomes. If you run an MSP, MSSP, or CSP and your clients deserve more than spreadsheets and reactive firefighting, we should talk.